Plan
The Objective: To Save the California Victory and preserve professional soccer in San Francisco
The Goal: To have the California Victory become the first fan-owned team in professional soccer in America
The Archetype: The Green Bay Packers in the NFL are a non-profit publicly owned company. They have been successful in keeping
their team in Green Bay for almost 90 years.
The Plan: To raise 2 million dollars through the sale of 20,000 shares in a publicly owned non-profit company. Each share
will be priced at $100/each. No shareholder will be allowed to buy more than 1000 shares of the company as a safeguard to
ensure that no individual can assume control of the club. To run the corporation, a board of directors will be elected by the
stockholders. The board of directors in turn will elect an Executive Committee to run the California Victory.
Reasons to be Positive:
1) The Victory will be on sale for cheap (maybe as cheap as $1)
2) Huge fan-base because of huge owner base. The merchandise, sponsorship and shirt sponsorship will be good.
3) Media coverage because of this novel idea of ownership.
4) With the right marketing, the team can average 3000-4000 to break even.
5) Soccer fans around San Francisco would be more involved if they also own part this team.
6) Kezar stadium (10,000 capacity) is great for soccer